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Six Companies That Own (Almost) All Media

In modern America, it feels like you have an unlimited variety of entertainment and media options right at your fingertips. Television, film, and video game companies seem to come out of the woodwork in today’s startup-centric economy. Who knows what they’ll do next? But while it may seem like you have limitless options, most of…
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A Step-By-Step Guide to Instagram Live for Businesses

Instagram Live is literally a shortcut to the top. Here’s how: Instagram Live works as part of Instagram Stories, which now has more than 500 million daily active users. What’s more, Instagram Stories are displayed at the top of the feed, so they’re far more likely to catch users’ attention than regular content. It gets better. When you use Instagram…
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The State of OTT – June 2019 Everything Is About To Change

First of all, most people have not heard of OTT – Other the top apps.  What are they? How do we define over-the-top (OTT)? OTT is any Inernet-based video content streamed on a device that can connect to a TV or via functionality within the TV itself (i.e. smart TVs).  It can include programming from…
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Learn How To Live Stream

If you want to stream video content on the Internet, create a Web TV channel where you can post videos, do live presentations and connect with viewers.  In recent years, there were a few sites that offer you a certain amount of streaming video and uploads for free; if you exceed the allotted amount, you…
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Keeping Art Alive With Live Streaming

Technology is one of the main reasons that many people do not have contact with the arts, and, ironically, it may be that very same thing, through live streaming, that will keep art and the arts alive. Social Media hasn’t changed poetry or art, but it has changed how people consume them.  In the past,…
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10 Tips For A Successful Video Subscription Business

With the explosive growth of Over the Top (OTT) meaning video delivery over the internet, it is headed towards overtaking traditional linear TV. Increasingly, businesses and individuals are hopping on to the OTT bandwagon. Let’s say you own rights to a collection of songs from different genres or may be a huge library of movies,…
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How Your e-Commerce Strategy Will Benefit from Live Streaming

How Your e-Commerce Stragtegy Will Benefit from Live Streaming

When Should You Go Live? 7 Live-Streaming Tips For Brands

When Should You Go Live? 7 Live-Streaming Tips for Brands

Ten Creative Ways To Incorporate Live Streaming Into Your Marketing Mix

More and more companies are taking advantage of using live video as a part of their marketing strategy. Although using raw, unedited and sometimes unpredictable footage may seem counter-intuitive at first, if applied correctly, live streaming is a solid strategy for growing your brand. live-video-inspiration-guide

The Rise of Video-On-Demand – Monetizing Your Content

The role and potential of live streaming in marketing for SMBs